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Website promotion
You would not have brochures printed and then leave them stacked in the corner of your office. So it is with websites. Once they go live, they need promoting to extract maximum value. Moreover, no business person would expect a single conventional advertisement to bring in business for ever more. Websites also need relentless promotion to keep them ahead of the competition.
Website promotion calls for an unusual mix of marketing skills and technological understanding. The key is to drive targeted hits to the site. Beware of unscrupulous companies which plant spurious keywords such as "sex" in order to claim more visitors. At best, all this does is waste bandwidth. At worst it gets sites blacklisted by the search engines.
The first step is to understand the business. The next is to understand the target audience. Then develop a strategy to bring them together. The tactics will include search engine promotion. They may include a range of other options including conventional advertising – which is why our team includes marketing experts versed in PR and print & media advertising.
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When we develop a website from end to end, we start thinking about promotion before we start thinking about building the site. We optimize every detail; keywords, comments, alt tags and content.
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We can help you with promotion all the way through. We have worked with the search engines and directories since their inception. We understand their quirks and peculiarities. We know how to build legitimate doorway or gateway pages optimized for various engines and how to achieve high ranking.
At the top end, we can run a complete corporate communications program – even to the extent of producing multimedia media presentations and television commercials.
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