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Better building blocks – overview
What we want to do under the heading Better Building Blocks is draw attention to the fact that an Internet experience for your clients is more than just a website; although, of course, websites are the core.
Websites are your clients’ window into the world. Actual and potential customers, suppliers, other business partners, subscribers, members, donors – anyone in fact – can find out about your clients and interact with them, across the Internet from anywhere in the world. A one-to-one relationship is established which might be very local – as with an online pizza ordering service aimed at diners in one town or city – or it might span languages, cultures and distance.
Moreover, the objective might be a one way exchange of information, an interactive exchange, or a complex transaction involving identification, payment and digital or physical delivery.
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Clearly, a website isn’t just a pretty face. Development, the previous section, drew attention to the complexity of building a website. Technically speaking, next, shows just how many layers there are behind the external facade. This section looks at the building blocks which make up a world class website
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